Privacy Policy

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This privacy policy sets out how Backwatch Safety Products Limited protects any information that you provide us with Ltd when you access this website.

Backwatch Safety Products Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Backwatch Safety Products Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you agree with any changes. This policy is effective from 1st January 2022 and was last updated on 6th August 2026.

What Information we may collect

We may collect the following information:

• name and title
• contact information including telephone number and email address
• demographic information such as address

What we do with the information we gather

We require this information to understand your needs, provide you with the right products and services and to enquires when you contact us via this website. Additionally we may use this data unless instructed by you otherwise:

• Internal record keeping.
• Improve our products and services.
• Periodically send promotional email about new products, special offers or other information which we think you may find relevant using the email address you have provided.
• For market research purposes. We may contact you by email, phone, or post.
• We will NOT provide your information to third party partners.
• We will NOT sell your information.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Links to other websites

Our website may contain links to enable you to visit other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

Backwatch Safety Products Limited adhere to the UK General Data Protection Regulation (GDPR) governed by the Data Protection Act 2018. A copy of our GDPR policy is available on request.

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, you may request that any information not by used for marketing purposes
• if you have previously agreed to us using your personal information for marketing purposes, you may change your mind at any time by writing or emailing us at info@backwatch.co.uk

We will not provide, sell, distribute or share any personal information to third parties unless we are required by law.

You may request details of personal information which we hold about you under the UK GDPR. This is free of charge in most cases. If you would like a copy of the information held on you please email us at info@backwatch.co.uk

Cookies

Cookies are small text files stored by your browser. We use a small number of necessary cookies to make the website and online shop work — for example, remembering the contents of your basket and remembering your cookie choice. These do not require consent. Optional cookies are only set if you choose “Accept all” on the cookie banner; if you reject them, the website works exactly the same.

Cookie	Purpose	Lasts	Category
cookie_notice_accepted	Remembers whether you accepted or rejected optional cookies.	30 days	Necessary
woocommerce_*, wp_woocommerce_session_*	Keep your basket and checkout working in the online shop.	Up to 2 days	Necessary
ClickCease	Helps protect our online advertising from fraudulent clicks (security and fraud prevention).	Varies	Necessary
bw_src, bw_landing	Record how you first arrived at our website (for example, a Google search) and which page you landed on, so we can see which of our pages are genuinely helpful. If you send us an enquiry, this is stored with it.	90 days	Optional
bw_gclid, bw_gbraid, bw_wbraid	Store a Google Ads click reference if you arrived via one of our adverts, so we can measure whether the advertising works.	90 days	Optional
_ga, _ga_*	Google Analytics — anonymous statistics about how visitors use the website.	Up to 2 years	Optional

You can change your mind at any time:

Change your cookie choice

You can also delete cookies through your browser settings at any time. For more about Google Analytics cookies, see Google’s cookie policy.

Who processes your information for us

Enquiry details are handled by the systems we use to run the business — our customer relationship management system and our email provider — and, only if you have accepted optional cookies, Google Analytics. Payments in our online shop are handled by our payment providers (for example PayPal); we do not see or store your full card details. These providers act on our instructions and may not use your information for their own purposes.

Complaints

If you are unhappy with how we handle your personal information, you can contact us at info@backwatch.co.uk or complain to the Information Commissioner’s Office (ico.org.uk).